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THE Chocolate Soldiers have turned into Pink Panthers.
In proof that rugby league's image continues to evolve, Penrith will wear hot pink jerseys for all 12 away games next season.
The move is designed to support - and attract - female rugby league fans
It shows just how much rugby league has changed. Could you imagine the response if you asked Tommy Raudonikis or John 'Dallas' Donnelly to wear a pink jersey 35 years ago?
Penrith were the first club to wear a pink jumper in the NRL's Women in League round.
The Panthers continued to wear pink guernseys several times this year but will now take them on each and every road trip next season.
Penrith players who slipped on the famous 'Chocolate Soldiers' jumper in the 1960s and 1970s may cringe - but rugby league is now image conscious.
Kevin Kingston in pink for Penrith. Source: News Limited
Club officials predict male fans will buy the black home jumper, women will get the away pink jersey while kids will buy a third alternate white strip.
Nearly 150,000 women have a direct connection with rugby league though being players, coaches, officials, employees, club members or volunteers.
"Look at sport today, it's all about marketing," Panthers group chief executive Warren Wilson said.
"Fifty per cent of our supporters are female.
"We support the Women in League round and we were the first club to wear pink for that.
"We have embraced it. The club figures that blokes would buy the black jersey and women would buy the pink jumpers.
"Kids might buy the white jersey with the big panther across the front. We have chosen to do it and everyone is behind it."
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Current players have no complaints about wearing the pink outfit.
No doubt the jumper will draw some criticism though and be compared to the horrid pink jumper worn by French rugby union team, Stade Français, a former club of Mark Gasnier.
Former Panthers prop Lou Zivanovic is old school, playing 116 games for the club between 1979 and 1986.
"In essence the game has stayed the same on the field but has changed in regards to marketing," said Zivanovic.
"In the old days it was about men. The game only seemed to cater for men but these days the marketing is aimed at everyone - men, women and children.''
Asked what might have happened if he wore a pink jersey in the late 1970s, Zivanovic said: "I might have got belted in the bar after the match.
But times have changed and the game has moved forward, as has Penrith."
Mark 'Spud' Carroll, who played at Penrith during 1987 to 1989, said: "It's amazing how the code has changed. These days Penrith are using pink jumpers as a marketing tool and it's not a bad outfit."
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